Local start-up label Black Arrow Label (founded by fashion designer and rider Hannah Smith) launched its first product offering last month in Sydney. Like many of us frustrated with the lack of offerings available for women who ride, Hannah put her fashion design skills and entrepreneurial spirit to actually doing something about it.

On a sunny November morning in Sydney, IVV coordinated the first five Petrolettes to meet and ride together through Sydney. These ladies turned some heads! Heaps of fun hanging out with total babes talking gear, bikes and riding in the confidence of fellow femme riders. This was the first IVV ride... and definitely not the last.