Petrolettes, Life + Style, Advice, OpinionHeleana GenausinspirationComment

The Petrolette Mantra

Petrolettes, Life + Style, Advice, OpinionHeleana GenausinspirationComment
The Petrolette Mantra
“There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty.” - Steve Maraboli

 


Heleana is a force of nature. The founder of In Venus Veritas and The Petrolette, and a co-founder of Rising Sun Workshop. Heleana shares her love of vintage cars, riding motorcycles, and (not-so-secretly) dreams of flying planes and piloting a riva aquariva (a la Sophia Loren) very fast through the canals of Venice. Supportive and connected, community is her lifeblood, and she is as real as they come.

Entrepreneur, Motorcyclists, The PetrolettesHeleana Genausthe scarlet headers, riders, dirtbike, dirt, road, rides, Motorcycles, women who ride, women who wrench1 Comment

SHELBY: Congruity

Shelby saw that there was a need in her home town of Denver Colorado to create a safe and fun environment for other women to experience riding. There were no feminist reasons for it, just the simple acknowledgment that women are more comfortable sharing the experience with other women… and so was born The Scarlet Headers; an all female social riding group in Denver.

Entrepreneur, Motorcyclists, The PetrolettesHeleana Genausthe scarlet headers, riders, dirtbike, dirt, road, rides, Motorcycles, women who ride, women who wrench1 Comment
SHELBY: Congruity
Petrolettes, Life + Style, Opinion, MotorcyclesHeleana Genausmotorcycles, cars, freedom machine, courageComment

The [Real] Freedom Machine

The real story behind the portrait series of Petrolettes, and if I’m honest the real intention behind In Venus Veritas, is the showcase of courage. Any woman who steps into a world that clearly is more appealing (and therefore popular) amongst the opposite sex, who listens to that little voice in their heads that says “go for it”  or more importantly ignores the one that says “don’t”, has got a story to share.

Petrolettes, Life + Style, Opinion, MotorcyclesHeleana Genausmotorcycles, cars, freedom machine, courageComment
The [Real] Freedom Machine
Community, Petrolettes, Motorcycle Gear, Life + Style, Advice, Opinion, MotorcyclesHeleana Genausthe glass ceiling, empowerment, rising sun workshop1 Comment

Snow White

Why do we perceive that any woman who represents a male dominated community, is simply seen as a hired pacifier rather than an integral part?  After being nicknamed "Snow White" I ask myself who are the seven dwarves I represent and why is there so much judgement targeted at us motorcyclists and Petrolettes?

Community, Petrolettes, Motorcycle Gear, Life + Style, Advice, Opinion, MotorcyclesHeleana Genausthe glass ceiling, empowerment, rising sun workshop1 Comment
Snow White